Because you should only have to pay for what you use.

Bloomingdale Communications offers simple rates with no monthly fee:

• Just 6.9 cents per minute. That’s it.
• No minimum usage fees. If you don’t make any long distance calls, you don’t get a long distance bill.
• No hidden fees. Your rates stay the same, day or night.
• It’s free to sign up and we’ll even pay your switching fees if your current provider charges you.
• Combine your local and long distance and pay one less bill a month!